Alimama, Alibaba's digital marketing subsidiary,
It has launched an artificial intelligence-based copywriting tool that uses deep learning and natural language processing technologies to create copies. b. The tool successfully passed the Turing test, which indicates that it is smarter than the other copywriting tools available on the market. Given the growing demand for quality e-commerce content to attract customers, the tool would act as a helping hand for copywriters who are running out of ideas and running out of time to jot down copies.
According to Alimama, "Copywriting is a number of repetitive, low-value jobs that can be done more efficiently." The tool can reduce the repetitive and tedious work of writing copywriting for our teams, ”said Shaozhang Ding, director of e-commerce for the Asia-Pacific market at Esprit. Almost million times a day through popular e-commerce portals such as 1688.com, Mei.com, Taobao and Tmall, which are Alibaba's partner websites.
To make a copy, users need to paste a link to the product page and the tool gives users multiple copies to choose from. The tool also offers options to customize the tone and length of the copies depending on the advertiser's intent. You can create prints that are promotional, functional, funny, poetic or poignant. This tool was part of Alibaba's efforts to help small businesses. Previously, the Chinese conglomerate had launched an artificial intelligence video editing tool that could create 20-second promotional videos in less than a minute, as well as a smart banner design tool.